OMG... this is senseless!!

India is becoming more intolerant and conservative. There are hazars(read thousands) of ads/movies which are more vulgar in nature than this one. Why cant anyone take the lighter side of it. I mean, come on Minister of Information and Broadcasting, Govt of India.. grow up! get matured!!!

Read on....

"Axe's chocolate deo ad raises stink with Govt"

Source - ibnlive.com

Keeping in line with its crackdown on suggestive advertisements being televised, Government on Friday took strong objection to the promotional campaign of a deodorant brand, terming it indecent, vulgar and repulsive.

Ministry of Information and Broadcasting (MIB) has sought information from the Advertising Standards Council of India (ASCI) regarding the advertisement of Axe's 'Dark Temptations' deodorant, asking whether the body has received any complaints about it from the Consumers' Complaint Council (CCC).

"We have found that the advertisement of Axe Dark Temptation deodorant is indecent, vulgar and repulsive," a statement from the ministry to ASCI stated.

In the same communication, the Ministry held that in the event of no complaints being received against the advertisement, the ASCI should treat its query as a formal complaint and advise the advertisers "to refrain from airing the said advertisement".

A copy of the complaint has also been forwarded to the secretary general of Indian Broadcasting Foundation asking them to advise broadcasters to air the advertisement only after precautionary measures have been taken to avoid some objectionable portions.

The advertisement shows a model wearing the chocolate-smelling deodorant, eliciting “objectionable reactions” from women.

The Ministry, in the recent past, had issued similar notices to television channels airing an advertisement of a popular undergarment brand.

It had asked the channels to run precautionary scrolls while airing the said advertisement. The advertisement was eventually pulled off the air.

Ad details-

Product: AXE
Agency: VegaOlmosPonce, Buenos Aries
Creatives: Martin Ponce (Art Director)
Hernan Ibarra Puentes (Art Director)
Mario Crudele (Copywriter)
Jose Silva (Agency Producer)
David Zander (Executive Producer)
Jeff Scruton (Executive Producer)
Scott Kaplan (Producer)
Director(s): Tom Kuntz
Production Company: MJZ
Country: Argentina
Other Credits: Post/Special Effects: The Mill

Go ahead n watch it - http://www.bestadsontv.com/ad_details.php?id=11246

I dint find anything offensive/vulgar about it! Did u??

Indian Advertising

Advertising in India has grown leaps and bounds from the 80's and the 90's. Todays ads are one of the most creative and innovative we get to see in the entire world. Arguebly the toughest job is convincing a customer to buy your product in the competetive Indian market. Ads are of many different kinds, the ones u watch on televsion, print ads that appear on mags and newspapers, and scores of them that you get to hear on Fm channels (which are not visual ads), and obvsly the ads from the wide web world. I came across some online ads which made me giggle and laugh. Hope you also enjoy them...

Each one is better than the other. Simply amazing to see how creative Indian advertising have become. I wont say these are the best, but they are certainly some of the funniest :). I am not giving out the product names, you gotta watch them to enjoy. The Chaalis Chor (click on the link to see), adopted from the 1971 anime Ali Baba and the Forty Thieves, has been quite a hit. The next ad Udi (click on the link to see) sends a clear message to the consumers. The third on the list, Daddu's blessings (click on the link to see) is certainly entertaining, giving the ad a Bollywood touch, which has been aped by many. Next one is an innovative ad, Mast Bahaar (click on the link to see), giving out a message to all the youth, spreading awareness on one of the important issues plauging today's world. The fifth on the list is also inspired from Bollywood. I enjoyed, Train (click on the link to see), which has some Bihari (Laloo yadav) accent in it. The next one is quite creative as well. You like or hate ghazals??? then u must watch Chitti (click on the link to see), where the world's richest and popular product company is targetting Indian customers. I did smile after watching it. How can todays ads leave out the Sholay theme from wooing the cosumenrs. You might have seen many ads revoving around the sholay theme and this one is one of them. Watch Sholay-Thakur (click on the link to see) and enjoy!

PS:Make sure u have the speakers turned-on when you watch these ads :)

My all time favs however have been M-seal and the Nike ad, igniting the passion for cricket (n how Nike did it? Click here).

M-seal


Nike

Feel like GOD !

Seen this new ad on TV for the Bajaj Avenger DTSI 180? shows a guy in a black gear with cool goggles, cruising on a bike in the rugged high mountian terrain...(bkg music is good as well), and reminiscing ...

the tight slap on his cheek from his father... he says
I forgive... my father.
remembering the gal who let him down... says
I forgive..... women.
rides on a pot hole on the road... says
I forgive ..... the Government.
his boss flinging papers at his face... says
I forgive...... my boss.
feeling the cut on his lip... says
I forgive....... my barber.
seeng himself of the past, kicking some old dust (read bike).... says
I forgive........ my past.

I forgive.......... them all.....
I feel like... (a small pause) .... i feel like GOD!

I love this ad... somehow relates to me a lot (if not all) :p