Thursday, November 08, 2007

Indian Advertising

Advertising in India has grown leaps and bounds from the 80's and the 90's. Todays ads are one of the most creative and innovative we get to see in the entire world. Arguebly the toughest job is convincing a customer to buy your product in the competetive Indian market. Ads are of many different kinds, the ones u watch on televsion, print ads that appear on mags and newspapers, and scores of them that you get to hear on Fm channels (which are not visual ads), and obvsly the ads from the wide web world. I came across some online ads which made me giggle and laugh. Hope you also enjoy them...

Each one is better than the other. Simply amazing to see how creative Indian advertising have become. I wont say these are the best, but they are certainly some of the funniest :). I am not giving out the product names, you gotta watch them to enjoy. The Chaalis Chor (click on the link to see), adopted from the 1971 anime Ali Baba and the Forty Thieves, has been quite a hit. The next ad Udi (click on the link to see) sends a clear message to the consumers. The third on the list, Daddu's blessings (click on the link to see) is certainly entertaining, giving the ad a Bollywood touch, which has been aped by many. Next one is an innovative ad, Mast Bahaar (click on the link to see), giving out a message to all the youth, spreading awareness on one of the important issues plauging today's world. The fifth on the list is also inspired from Bollywood. I enjoyed, Train (click on the link to see), which has some Bihari (Laloo yadav) accent in it. The next one is quite creative as well. You like or hate ghazals??? then u must watch Chitti (click on the link to see), where the world's richest and popular product company is targetting Indian customers. I did smile after watching it. How can todays ads leave out the Sholay theme from wooing the cosumenrs. You might have seen many ads revoving around the sholay theme and this one is one of them. Watch Sholay-Thakur (click on the link to see) and enjoy!

PS:Make sure u have the speakers turned-on when you watch these ads :)

My all time favs however have been M-seal and the Nike ad, igniting the passion for cricket (n how Nike did it? Click here).

M-seal


Nike

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